Coabode's mission is to facilitate and support single mothers through house sharing, community, and essential resources. Coabode provides grief relief and guidance, while also empowering women to combine their resources to improve the quality of life for themselves and their children.
Liberty Carlin & Dakota Pendley
Branding / Trademark / Color Scheme / Brand Research / Web Design / Typography / Campaign Language
Branding / Brand Research / Campaign Language / Campaign Ads / Print Production / Art Direction
Many thanks to Mother Magazine & Women Magazine
Typography & Color
Vista Sans was a suitable match for the gestural trademark. Choosing a vibrant color palette was critical, in order to portray Coabode as an inviting service excited to support single mothers.
The mark reflects the relationship between a mother and child. The gestural stroke shows a unique balance with Vista San Ot Bold.
While closed, the print campaign represents a single mother. Then, when opening the spread you reveal two mothers with their children. Mothers empowering mothers, together.
Coabode is an engaging website for single mothers to search for home sharing both locally and abroad using a matchmaking service that pairs all types of families. Coabode also engages mothers with profiles of home-share seekers, and motivational articles about motherhood. Coabode can be used as a database to search local playdates to establish family relationships.