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Caveman Protein Bars

Caveman Nutrition Bars first came about because they needed an energy bar that had health and lifestyle in mind. Their standards were high, and nothing on the market measured up. Seven years later, they have master crafted an energy bar 100% organic Non-GMO certified and your choice of soy-free, paleo, vegan-friendly, and or gluten-free.

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Typography & Color

Tofino was chosen for it's round edges that have an organic, almost stamp like appeal. It's extensive family allow for flexibility between display and body copy. 

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Identity

Going back to basics with a clean typeface and a reference to basic print making drive the brand home. Whole fruits and nuts give a quick illustration to what will be in the product, which can also be used as an icon system. Being healthy isn't a fad, it's a lifestyle. 

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Protein Bars Created By You

Caveman is honest to their customers and wants to show that there is nothing to hide. They would like the world to go back to basics. Therefore, buyers now have the option of creating their very own Caveman bar, by customizing their ingredients that will be provided when in season and have it shipped right to their door! Buyers can also choose popular combinations that can be bought in stores or ordered on an APP. 

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The Caveman Kit

Fuel your adventure without adding to the landfill. All caveman bars feature a BPI compostable package. Just toss the packaging in with other compostables.

 

The Caveman Kit will contain bars selected by the customer that suits their dietary needs, along with a newsletter that features health columns, and adventure articles from Caveman's brand ambassadors. 

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Application

Caveman now allows their buyers to pick and choose which ingredients go into their protein bars. With a simple APP, they are able to select what combination they would like shipped to their door, as well as look at popular choices, and make a profile.

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