A Place You've Never Been
A Place You've Never Been are handmade garments treated like fine art pieces. The collection revolves around an immersive study of atmosphere, color, and the deep layers of desert space. APYNB is dyed in-house with natural pigments and cut, processed and shipped from a tiny studio in Marfa, Texas.
Client / Designer & Visionary of A Place You've Never Been / Weaver / Dyer / Brand Language / Brand Development / Book Design
Brand Development / Brand Language / Photography / Typography / Design Layout / Web Design / Book Design / Print Production
Dyed primarily with dirt from landscapes, A Place You've Never been is laying the groundwork for seasonal hues and pigments based on archeological findings. Color Pantone swatches are based on this ideology and are precise matches from the hand-made garments themselves naturally dyed with dirt and minerals.
Hand weaving & knitting allows the artist to work with materials that reference a place through color or texture. In creating the brand voice, the typography needed to do the same. Sentinel allows typography to interact with high-quality imagery.
APYNB design ethos is based on thoughtful simplicity. The brand is known for its commitment to environmentally sustainable practices, and ethical manufacturing partnerships. The result of APYNB is a passion for fine art garments that are ethically produced and made for all seasons.
Retailers, artists, clients, and galleries can explore more of the brand through The Portfolio. Each portfolio is carefully bound with a business card, biography insert, fabric swatches, and a lookbook.
A sophisticated web commerce with large splash photography shows the strong visual language of A Place You've Never been.